The company started in 2006 in Hong Kong with
their first research and development centre in Shanghai, China.
Today, Tecno does business in Africa only;
ensuring their products meet the local demand because they are solely produced for
the African market.
Research has shown that a majority of Tecno phones buyers are the youth, aged 17 to 35. The youth want unique features that allow them to play and chat.
Tecno Boom J7, released in April, specifically for the African youth has a catchy sound to it, It’s boom time!!!
The Tecno Boom J7 smartphone comes with 1.3GHZ Quad-core Processor, 16GB internal storage, 1GB RAM, 13MP camera quality and 2MP front camera designed for video calls. Pre-loaded the latest Google android OS version 4.4.2 KitKat.
The smartphone has a Dual sim functionality with full
3G support, which is very easy for internet connectivity.
In this regard, the Tecno Kenya team launched an activation tour around various Kenyan University campuses to hype The Boom Club; a forum created for Tecno consumers to get the latest updates on all Tecno products.
Students sign up by registering themselves using their current phone numbers and current email addresses at the help desks set up in their campus during the tour.
They also get to pose with Kenyan artist DNA and
post the ‘selfies’ in the comments section of the Tecno Kenya Facebook page;
not forgetting to tag it #TECNOSelfieChallenge. Three randomly picked selfies out of the bunch
will be picked to promote the brand on the same page and for future projects.
So far the Boom Team has visited KCA University, KMTC University, The Multimedia University and Kisii University
IT’S BOOM TIME!!!!!!